Last month I was in New York for a series of meetings that included a tech gathering where several Amazon Ads engineers were presenting the direction of their advertising API. I had been aware of the "Amazon Ads API v1" project for a while but had not fully understood its scope. After that evening, I left with a clear picture of what it is, why it matters, and the migration work we need to plan at the platform. Context: The Problem With the Current API Landscape If you have built tools on top of the Amazon Advertising API, you know the pain. Sponsored Products, Sponsored Brands, Sponsored Display, and DSP are all separate product lines — and historically they each have their own API surface, their own endpoint naming conventions, their own request/response shapes, and their own error formats. Want to create a campaign? The Sponsored Products endpoint and the Sponsored Display endpoint have different request schemas. Want to list ad groups? Different pagination implement...